humalyze.

Data, technology and human capital, measured properly.

Humalyze is a consulting firm that helps businesses get more from their data, their technology and their people. Our current work asks a specific question: what do failed cash-on-delivery orders actually cost a D2C brand, and which changes bring that cost down?

Read the research →The white paper →

What we are working on

Illustration of parcels, one being returned
The COD Profit Check →A fixed-scope diagnostic for D2C brands: what failed COD orders cost you, and which fix is worth making.White paper: The true cost of cash on delivery →A cost model, a review of the public data, interventions ranked by evidence, and a four-week measurement method.The COD research library →Twenty articles on the mechanics of COD, RTO and returns for Indian e-commerce.

How we work

  1. 1Start from your own numbers, not industry averages.
  2. 2Separate what is known from what is claimed, and say which is which.
  3. 3Change one thing at a time and measure the result before scaling it.